Has someone ever told you that you're probably wasting your time on email marketing?

If not, I will say it now! And I’ll explain why in a bit. In this email, you’ll learn how every entrepreneur can grow their email list by at least 30-70%.

When it comes to growing your email list, most companies treat it as an afterthought…

• They slap a ‘Join Our Newsletter’ box at the bottom of their website

• Or… they have an annoying ‘10% discount if you sign up’pop-up.

But… Can you remember the last time you were excited to sign up for a company’s monthly updates? Yeah, me neither.

And let’s be honest… how often did you unsubscribe the moment you received the 10% discount code?

We’re not Pavlovian dogs responding on command to every whistle that’s blown to us…

So what’s this special little thing that will increase your email list growth by 30-70%?

It has many names because it works in many ways:

• Educational Email Course (EEC)

• Customer Onboarding Journey

• Email Entertainment Series

And if you apply it right it will be all of these things combined (without the Pavlovian conditioning).

Instead of bribing people with discounts, this ‘thing’ gives value upfront. It turns visitors into subscribers and will transform subscribers into buyers.

The best part? It happens on autopilot, as once they finish their course/onboarding/email series they have all the information and arguments they need to buy.

I’ve launched a free email course that shows you exactly how to use this to grow your email list by 30-70%.

Let me break it down:

The SaaS Sales Pro’s Survival Guide

The main objective is SHOWING your targeted subscriber/customer that you’ve been in their shoes. So a personal success story is essential for making this thing work.

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Those who tell the stories rule society.

 -Plato

When I started in sales, I was obsessed with quick wins. I thought grinding and increasing outreach volume would boost my revenue…

It didn’t. I wasburnt out and stuck. I kept chasing leads that never converted.

And here’s where I thought of Tom Bilyeu’s sales advice:‘If you don’t find the real problem, you can’t find a real solution.’

See, you're not selling a product, you're selling an outcome.

So I thought about all the inputs that led to my outcome (burn-out).

And wrote down every mistake I made into digestible pieces of content…

Saas Sales Pro’s Survival Guide

This is what people get when signing up:

• Day 1: The Reason You Overpromise in Closing Deals

• Day 2: Why You Fail to Qualify Leads Properly

• Day 3: Why You Are Neglecting Self-Care

• Day 4: You’re Not Setting Boundaries with Clients (Big mistake)

• Day 5: You Focus Too Much on Short-Term Wins (and how that ruins your future)

This guide helps burned-out salespeople.

It offers them a framework for selling smarter, protecting mental energy, and sustaining long-term success {insert your USP’s here}.

Each email exposes a key sales mistake. It exposes the psychological forces behind it and provides actionable steps to fix it.

This builds goodwill and proves you understand your customers.

(If you’re interested, you can sign up below)

Click to receive lesson #1 NOW

So… why would you want an automated email series for your business too?

Instead of luring your leads with discounts costing you margin (or simply stating facts about how awesome your product or service is) you connect facts to an emotional experience your targeted audience resonates with.

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The brain is not interested in facts. It’s interested in what those facts mean. And it’s only through emotion that we make sense of what’s going on and remember it.

 -Lisa Cron, ‘Wired For Story’

Instead of overloading your audience with information, you show them what it means in the context of their own life.

It triggers their desire to understand and predict their outcomes. This helps them to understand WHY your solution will solve their problem.

Here’s how to apply it to your own business

1. Apply Your Story to Their Problem:

   Start by crafting a relatable story (A personal failure or success story works best) For example you illustrate how {your solution} has helped a customer. Then you reverse-engineer the process and write it out in X amount of easy-to-follow steps.

2. Simplify your Message:
   We get it: you know your stuff well. But a customer does not buy your technicalities. They do not care about 520HZ sound, they care about sleeping at night. So offer them an emotional bridge between their current situation and their preferred outcome.

3. Use Common Metaphors:
   To trigger emotional connecting stick to universally understood concepts. Everyday situations. Small changes… and how those stack up.

I call this the ‘Parable Framework’ — inspired by the Apostle Paul in the Holy Bible.

By using this framework, you tell how minute differences set you apart from your competitors. You show them a story that fits in their lives.

That's why it works so much better than a regular newsletter or discount opt-in… your audience won’t feel like they’re sold on anything.

They will remember your message better than any ‘About Us’ page. (And take action on the emotions you just triggered.)

You’re not in business to inform but to transform and engage. Once your message sticks, you have your audience’s loyalty. This loyalty will convert itself to sales.

This is why this ‘thing’ works. You’re the authority, not just the sales guy.

Start transforming your email marketing today:

1. Stop begging for sign-ups. Ditch the “Join Our Newsletter” box. Instead, create a landing page with a 5-step solution (email course) to the problem your business is solving.

2. Automate value. Set up a minimum of 5 automated emails (with intervals of at least 24 hours) course that teaches something useful and actionable.

3. Teach first, sell later. People trust those who help them. This is how short-form influencers like Codie Sanchez grow. Because once you prove your value, the sale follows.